Email traffic can be considered as a highly targeted source. To ensure full CAN-SPAM compliance and to meet additional advertiser-specific requirements, Publishers must put large efforts into customer targeting. Advertisers are willing to pay more for this highly targeted traffic as well as the fact that a potential customer’s intent take several actions before getting to the advertisement offer, thus amplifying the users purchase intention. For us, the most important result of email marketing is getting people to our websites with a strong interest in what we have to offer. We want to get people to our website, deliver a quality experience, and ultimately convert them to clients.
Domain traffic is also referred to as direct navigation traffic. When A user types in a domain name their intent is realized much like when a user types in a keyword search on a search engine. If a domain is parked with a domain parking company then they will be presented with relevant keywords and advertisements.
Display Traffic (Native)
Display traffic is the general term for ad placements embedded into the Publisher’s content or blog website. This advertisement type brings an additional level of flexibility so the offer can be integrated in already established website with a constant flow of visitors. Display and Native display ads can drive exceptional conversion rates when placed next to highly relevant content and can even add value to the entire website experience.
Video Traffic provides global access to a diverse range of high-quality video ads from leading brands across verticals and geographies. We provide engaging video campaigns that enhance user experience, creating the optimal environment for you to maximize your revenue. We work with you to provide a comprehensive video solution tailored to your needs, including video content, ads and player, Online video is quickly becoming one of the newest trends in media. In order to keep up with this fast paced trend and stay ahead of the competition, many businesses are deciding to use online video as part of their promotional strategies. Online video creates a more personal interaction between a business and its customers. The use of both visual effects and sounds is an effective way of gaining a viewers attention. In today’s fast paced world, it is much more efficient for someone to click on a video link than it is for them to read a page of text. People want fast and easy information, and web video allows them to have an engaged and valuable advertising experience.